Conducting workshops and seminars has become an important marketing tool for many small business owners and service professionals.

Perhaps you’ve attended one yourself to learn about the importance of living wills, or financial planning, conducted by an attorney or financial planner.  How about a cooking workshop hosted by a local  restaurant or gourmet specialty store?

Yes, workshops, seminars and business meetings are great way to attract new clients and customers and repeat business. But how do you go about creating a successful one?

7 Simple Secrets To Successful Workshops

Well, there are 7 simple secrets to successful workshops that you can learn for your own small business.  Once you master these secrets, you’ll be well on your way to creating the business-building results you’re aiming for…

• Turn participants into paying clients and customers
• Create “buzz” so participants tell others about you
• Create an opportunity for selling your other products or services
• Grow a list of glowing testimonials that you can use in your marketing materials like your website, brochures, etc.
• Fill you future seminars and workshops with interested, prospective clients
• Attract new subscribers to your professional newsletter
• Build your Rolodex of contacts for future business

My Recommendation for Creating and Presenting a Successful Workshop and Seminar

I  have found a great “how to” course that teaches you the 7 simple secrets to successful workshops.  The author has put together a jam-packed step by step guide that teaches you everything you need to know from design to delivery.  Here are a few highlights of what’s included in the course:

• 7 presentation design and delivery secrets, including 25 tips and examples.
• 22 exercises, each with detailed setups, including introductions, icebreakers, and summaries.
• Examples of questions to use at any point during your presentation to keep the flow and momentum going, and to make sure you feel like you can maneuver through any likely glitch or surpise.
• 3 powerfully impactful visual demonstrations that help workshop or seminar participants “get” your topic so they can use the information in their everyday lives.
• Handouts and checklists, such as: topics to narrow your workshop’s focus, the event planning/workshop checklist, a workshop evaluation form and more.
• Instruction on how to market yourself before, during and after your workshop or seminar in a natural and inviting way.

This course is really full of useful information.  If you want to increase your business using workshops, seminars and business meetings, don’t reinvent the wheel. Save time and energy with a proven program to design and deliver a dynamic workshop. Learn more here on creating dynamic workshops and seminars.

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